Collection Notice

This is the short version, in plain English. Our full Privacy Policy has the complete detail and your rights.

Who collects it

Heritage Melbourne Pty Ltd (ABN 50 699 399 043) — email info@heritagemelbourne.com, telephone (03) 9000 0175, post PO Box 1178, Kensington VIC 3031.

What we collect

• What you give us — your sign-in email, newsletter subscription details, and the contact details and message you choose to send an agent or provide for an inspection or appraisal. If you submit a Facebook or Instagram instant form, Meta sends us the contact details and answers you submit. We may also receive your details from an agent or agency you have dealt with.
• Our usage analytics — how the site is used (pages, searches, listings and buildings you browse, what you tap, how far you read, and whether you started a form — never what you typed in it), recorded against a random identifier in your browser, with at most a coarse country and state or region. Not your name, not your precise location, not your raw IP address.

Why we collect it

• to run the platform and connect you with agents;
• to send you only the alerts and newsletters you opt in to;
• to measure and improve our advertising, and show relevant ads;
• to keep the site secure and meet our legal obligations; and
• to understand how the platform is used, and to build aggregate, de-identified insight about property demand — a data asset we own and may licence, sell, or transfer in a sale of our business.

Giving us your details is your choice, not a legal requirement. But if you leave out something a form marks as required, we may not be able to create your account or pass your enquiry to the agent.

Browsing and usage analytics

You can browse without identifying yourself. We do not link our own usage analytics or Google Analytics to your account. If we ever link our own usage analytics to your account, it will be strictly opt-in and withdrawable — never required to use the site. Meta advertising matching is separate, as described below.

Who handles it, and where

Your enquiry details go to the agent you contact, who then holds their own copy under their own obligations. For a property enquiry or inspection request, we share the details with every agent representing that listing, including requests submitted through Meta instant forms. An enquiry does not subscribe you to our newsletter; we do that only when you expressly request it. We use Supabase (database, hosted in Australia) and Vercel (application delivery) to run the platform, plus providers for email, telephony and maps. Some of those providers operate in the United States and other countries. We discard raw IP addresses at collection.

Our Meta pixel and server-side reporting tell Meta Platforms, Inc. (United States) about pages and listings viewed, what you did on a listing (reading it for more than a few seconds, coming back to it, opening its photos, floor plan, price statement or inspection times, saving or sharing it), searches, building alerts, agent-number reveals and taps to call or email an agent, enquiry forms opened, started or left unsent, enquiries, private inspection requests, open-inspection registrations, appraisals, account registrations and newsletter signups. Meta also receives available browser and click identifiers, your IP address and browser information. For submitted enquiries, appraisal requests, private inspection requests, open-inspection registrations and newsletter signups, we may send hashed email addresses and phone numbers where supplied to match outcomes to Meta users, measure advertising and show relevant ads. While you are signed in, we may also send the hashed email address and phone number on your account, and a hashed account identifier. Hashing allows matching; it does not make those details anonymous to Meta. We do not send your name, search text, anything typed into a form, enquiry text or other free-text answers. Meta already holds the details you submit in its own instant forms.

We also use Google Analytics (Google LLC, United States) to see how people find and use the site — which pages and listings you opened, whether you searched or enquired, and which site or search brought you here. We have linked Google Analytics to Google Ads to measure whether Google advertising leads to enquiries or account registrations. The link also makes Google Analytics audiences available for targeting our Google ads. Same rule: your name, email, phone number, what you typed into a search and the words of your enquiry are never sent to Google, and we do not link it to your account.

We do not sell information that identifies you, and we do not pass your details to anyone for their own marketing.

Your choices

You can opt out of advertising measurement and matching at any time. There is a Don't track me control at the bottom of our Privacy Policy, and the same switch sits under Privacy & data in your account settings if you have an account. It covers both the Meta pixel and Google Analytics, and our server-side Meta reporting for submissions from that browser. Global Privacy Control and Do Not Track also stop those disclosures from this site. The site works the same whichever you choose. Meta handles submissions through its own instant forms under its own privacy policy and settings.

You can ask us to access or correct your information, withdraw a consent, or delete your data — email info@heritagemelbourne.com.

Our Privacy Policy explains how to make those requests, and how to complain to us or to the Office of the Australian Information Commissioner.

Heritage Melbourne Pty Ltd · ABN 50 699 399 043 · Version 2026-10-08 · Effective 8 October 2026